TV ad: Cascade Brewery Co: Feel

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Cascade Brewery Co has launched a new 60 second television commercial called 'Feel' which is currently airing in its home state of Tasmania. The commercial is the first for Cascade from agency Droga5 Sydney since they commenced working with the brand in September 2009.

Shot entirely in Tasmania, the TVC features the iconic Cascade Brewery, Australia's oldest operating brewery, as well as the picturesque Derwent Valley where the majority of the hops for Cascade beers are harvested each March.

The commercial follows a brewer cycling to work, encountering local farmers, barley fields and even a Tasmanian Tiger along the way. All the while though, he's talking to the camera – negotiating his path to the brewery by feel.