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Amaysim: Purification

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Based on a successful European business model, amaysim is a pure SIM-only product offering low rates for voice, SMS and data, with no flagfall Australia-wide, meaning the average Australian mobile user can expect to save up to 50% on their bill.

This spot, via BMF Sydney, is part of an integrated campaign just launched with a massive presence across multiple channels - from outdoor to TV, POS to online.
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