Interactive ad: Voltarol: Movement Powers Life

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At Westfield London, shoppers were asked to power the show by movement.The dance floor collected the energy from their dancing and as soon as it reached 100% energy levels, live dancing holograms appeared. These live holograms literally talked to people, encouraging more shoppers to get on the dance floor. This brand experience for the muscle and back pain reliever worked perfectly with Voltarol's tag line - Joy of Movement.Agency: Saatchi & Saatchi Switzerland

Category Pharmaceutical & medical
URL http://www.youtube.com/movementpowerslife
Client Novartis
Agency Saatchi & Saatchi Switzerland
Country Switzerland
Uploaded 2 December, 2010

Credits

Chief Creative Officer
Derek Green
Art Director
Fiona Parkin
Copywriter
Veronica Copestake
Agency Producer
SCOTT MCBURNIE

Other credits

Global Brand Head Voltaren : Rummana Hasan

Global Marketing Europe Category Operation Head Pain : Nicole Kettenus- Schwarz

OU Category Marketing Manager Pain: Julie Sutherland

UK Brand Manager Voltarol : Sowmya Venkataraman

UK Assistant Brand Manager Pain & Cough Cold : Paul Archer

Head of Global Interactive Marketing & Web Officer: Rodney Spady

Public Relations: MS&L

Media Company: MEC

Production Company: Musion

Production Company: Sustainable Dance Floor

Production Company: MPH

Voltarol: Movement Powers Life

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Voltarol: Movement Powers Life

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