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Abarbanel Mental Health Center: Daddy


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Abarbanel Mental Health Center’s external clinic is located in an old, decaying and rusty building, with no budget for renovation. McCann Erickson Tel Aviv created print ads to raise the awareness of potential donors, and encourage them to donate online.
Credits Other credits

VP Clients: Amit Mashiah

Supervisor: Noa Siton

Account Management: Daniela Klinger, Amit Frenkel

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