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Dacia: Comedy of Errors


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With the occasion of already traditional Bucharest's Gaudeamus book fair, Dacia, the traditional Romanian car manufacturer and the main sponsor of the fair, proposed the participants the same message as last years - "We encourage you to read" – but with a small twist due to increasing share that digital reading represents now. The message from Publicis Bucharest is meant to keep the brand fresh, up to date and demonstrate its modernity.
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