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Publix: Magical Moments


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Holiday magic is perhaps best experienced through the beaming faces of gleeful children. To capture the palpable wonder and enthusiasm surrounding the holidays for client Publix, agency 22 Squared, Superfad & Moxie crafted a glittery spot that favors the gift of small but powerful moments. Director Will Hyde collaborated with noted DP Carlos Veron to capture the luminous optical effects in-camera using special vintage lenses. Additional glow and cheer were added in post.
Other credits

Agency: 22 Squared

COO - Scott Sheinberg

SVP. Exec. Creative Director - Tom McMahon

VP. Sr Art Director - Dennis Woolf

VP. Associate Creative Director - Ryan Stafford

Producer - Karen Walton

Supervisor - Elizabeth Proctor

Executive - Lynda Marsh



Production Company: Moxie Pictures

Director: Will Hyde/Superfad

DP: Carlos Veron

Production Designer: Evan Rohde

Line Producer: Lisa Shaw

Head of Production: Roger Zorovich

Executive Producer: Lizzie Schwartz



Post: Superfad

Compositing: Loren Judah

Editor: Jason Webb

Producer: Michelle Renn

Executive Producer: Chris Volckmann



Colorist: Jeff Tillotson/Lightpress



Music: Human Worldwide

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