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Honda: Happy Honda Days


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RPA's “Happy Honda Days” campaign that communicatess unbridled holiday happiness launches on Facebook with the one-of-a-kind “NaughtyOrNice-a-tron” app: http://apps.facebook.com/naughtyornice-a-tron. Scouring a user's past year of Facebook activity, including status updates, comments and likes, a specially-developed algorithm evaluates their language usage and searches for key behaviors to determine if the user has been naughty or nice. Users are encouraged to post or share their score and can see their friends' scores if they have used the app.As the app processes a user's data, the “NaughtyOrNice-a-tron” machine animates, updates the user on its progress, and displays some of the naughty or nice items it uncovers. The charming, vintage-electronics, paper model look of the machine itself was created by artist Dan McPharlin. Landscape and scenery elements were designed by Buck.
Credits Other credits

User Experience: Pramit Nairi, Todd Rutherford

Technology Director: Scott Westerfield

Technology Manager: Bradley Stone

Technologist/Flash: Corey Hudson/Chris Gomez

Quality Assurance: Al Mata, Greg Lopez

Project Manager: Michelle Young

Program Manager: Samira Poulos

Account Executive: Deborah Tapiero

Assistant Account Executive: Kailani Smith

Account Supervisor: June Tan

V.P., Management Supervisor: Fern Shlauter

Social Media Relationship Manager: San Tong

V.P., Interactive Marketing Director: Mike Margolin

Web Analytics Manager: Anjan Haalder

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