salvation army christmas appeal: bottle

In advance of their annual Christmas donation drive, The Salvation Army has launched a multi-media campaign designed to increase donations during the Christmas season. The campaign, created by Grey Canada, asks the public to put themselves in the place of the 3 million Canadians without access to everyday resources by illustrating that for many life’s basic necessities are out of reach

Innovative out-of-home elements of the campaign use bus shelter ads to demonstrate how for many life’s basic necessities are out of reach.By putting real objects(blanket,bottle,bread) just out of reach on top of the bus posters.