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Top 6: January 12th 2011

Puma: Life Scoreboard

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Top 6: January 12th 2011
Life's more fun when you’re keeping score. It's true, and that's why Puma, via Droga5 New York, has created Life Scoreboard, the first ever online and mobile program that allows you to score all aspects of life. Finally, you can officially track who is better at ping-pong – you or your brother, who can eat more cheese – you or your roommate, or who is worse at life – socialites or reality TV stars. It's basically the world's largest social scoreboard, always at your disposal, always ready to determine which is better: flip cup or beer pong. So go ahead and keep score of everything and anything, because Life Scoreboard helps you turn life into one big, quasi-serious game. Head to, the iTunes app store or visit the site on your iPhone to install the web app, and settle You vs. Your Hangover once and for all.
Credits Other credits

Strategy Director: Chet Gulland

Head of Integrated Production: Sally-Ann Dale

Sr. Digital Producer: Rob Allen

Digital Producer: Toph Brown

Head of Account Management: Susie Nam

Account Director: Whitney Radia

Front-End Developer: Russell Morgan

Back-End Developer: Joel Niedfeldt

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