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Top 6: January 26th 2011

lady Gaga: Just Dance - The Biography: Meat tag

Top 6: January 26th 2011
To launch Lady Gaga's biography 'Just Dance' on behalf of Hachette book publishers, US Sydney played off the notorious meat dress she wore to the 2010 MTV Video Music Awards. Plastic tags with advertising for the book were placed into the meat in display windows of butchers as ambient pieces. Photographs of these were then seeded through Lady Gaga fan sites, Facebook, Twitter and blogs. 'Lady Gaga. Just Dance. $22.99. In bookstores now.'

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