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AEIOU Foundation: Communication Shutdown

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People with autism find social communication a challenge. The agency prompted the first global shutdown of social networks to rouse empathy and raise funds by inventing the chapp (charity app) which people made a donation to receive. It signalled shutdown on Facebook and Twitter and became a channel to spread messages and build awareness. The Communication Shutdown campaign reached 164 countries in its first year. There was no media budget. Just a lot of people power.
Credits Other credits

National Managing Director: Michael Branagh

National Strategy Director: Darren McColl

Digital Strategy: Freddie Laker

Website Developers: Dan Treichel, Jake Pospischil, Andrew Rovenko, Horia Traian

Other credits: Nathaniel Perez, Bill Goldstein, Chris Clarke

Motion Graphics: Davros and Tim Lovett (Studio Breeder)

Clients: Dr James Morton, Alan Smith, Justin Bobbermien, Laura Daley, Samantha Cecchini

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