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Verizon: It Begins


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Park Pictures (Bicoastal/London) director Jake Schreier signals the end of Verizon customers' iPhone envy in a new :30 "It Begins" for Verizon out of McGarryBowen, NY/Chicago. The spot artfully counts down the final seconds, clock by clock, to the day Verizon begins carrying the beloved iPhone 4: February 10th, 2011.
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Audio Post: Sonic Union, NY

Mixer: Steve Rosen

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