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TAC / Town of Speed: The Town of Speed


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In a bid to reduce death and serious injury on regional and rural roads the Victorian township of Speed is leading an Australian-first road safety campaign by changing their name to Speedkills.with the support of the TAC, and work from Naked Communications Melbourne
Visitors to the Facebook page are encouraged to hit the "likes this" symbol because the town would only change their name to Speedkills if 10,000 likes were achieved. When the 20,000th "like" is recorded, Mr Down changes his name to Mr Slowdown & the TAC will donate a further $10,000 to the Speed Lions Club in addition to the initial $10,000 promised by the TAC at the beginning of the campaign.
The campaign has achieved astounding results, with the first 10,000 "likes" reached on the very first day (!) & the 20,000 "likes" within 5 days of the campaign launch.

Support the campaign, and click LIKE IT at WWW.FACEBOOK.COM/SPEEDKILLS
Credits Other credits

Project Direction: Renata Gordon

Communications Strategy: Edd Southerden

Planning Partner: Adam Ferrier

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