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AT&T: Spring


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In this latest AT&T spot from BBDO New York we see a dramatic expression of AT&T's coverage. The spot opens on an urban setting and we see a vine begin to grow up a pillar. From there, we see various landscapes being covered with similar vines. As the seedlings grow, they sprout brilliant orange flowers, covering cities, towns, and countrysides in a spectacular orange hue.

The copy reads, "Coverage is a beautiful thing. AT&T covers 97% of all Americans."
Credits Other credits

EVP Management Director: Doug Walker



Licensed Music: "Yeah Yeah," by Sam Means

EFX: The Mill NY

Graphics: Spontaneous

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