MFW: Mother

The Mozambique Fashion Week, one of the biggest fashion events in Africa, has called for a campaign under the concept "Inspired by Africa. Inspired by you." The main objective was to strengthen the community, the feeling that the MFW and the African fashion are really inspired by Africa and the African people. The primary target audience of this campaign were young and adult Mozambicans aged between 18 and 40 years. DDB Maputo create illustrations that show the transition between what is inspiring (Africa) and the result of inspiration (fashion) using Batik (very common type of art in Mozambique) and that by the colours, prints and drawings, reveals a lot about Africa.