iinet: New No.2 - Heritage B

iiNet has launched its biggest advertising campaign ever to celebrate its position as the new number two DSL broadband service provider in Australia. The campaign, created by Perth brand communications company Meerkats, kicks off on 6 February and combines three different TVCs with a series of press, radio, outdoor (billboard, cycad, hellibanner, bus sides) and online advertisements and interactions designed to enforce iiNet's new position while reflecting the brand's fun and outgoing nature.