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Weight Watchers: Jennifer Launch


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audioEngine Mixer Tom Goldblatt, working via McCann, recently handled audio post for a Weight Watchers campaign starring actress and singer Jennifer Hudson. The spots, which introduce the company's new PointsPlus program, opens on a dark stage. When Hudson begins whaling "Feeling Good," a reworking of the Nina Simone classic about a bold, new world, the stage begins to brighten, reaching a crescendo as she belts out, strutting, arms spread wide, "It's a new day!"
Other credits

Client: Weight Watchers

Campaign: It's A New Day

Spot Title: Jennifer Launch

Air Date: January 2010



Agency: McCann

CD: Joyce King Thomas

AD/ GCD: Danny Rodriguez

Copy/GCD: Sharon Ehrlich

EP: Kathy Love

Music Producer: Mike Boris



Prod Co: Believe Media

Director: Liz Friedlander

EP(s): Liz Silver, Luke Thornton

Producer: Marc Bernadout



Editorial Co: Union Editorial

Editor: Marco Perez

EP: Caryn MacLean

Senior Producer: Jennifer Hargreaves



Telecine: CO3

Colorist: Billy Gabor



Post/Effects Co: SUSPECT

Lead VFX/Inferno Artist: John Geehreng

Title Design/Animation: Damien Cho

Producer: Alex Decaneas

EP: Rob Appleblatt



Additional VFX: Union Editorial

Lead VFX/Inferno Artist: Bridget Fullan

Senior Producer: Jennifer Hargreaves



Audio Post Co: audioEngine

Mixer: Tom Goldblatt

EP: Sharon DiTullio-Tepper

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