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Goodyear: Goodyear - Experts

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Goodyear’s “More Driven” campaign from GSD&M, Austin highlights the rich history of the brand, the achievements they’ve been part of and the experts who choose the brand for superior performance today. Goodyear tires are the official tire of NASCAR, were the first tires on the moon, the tires that broke the land-speed record and are chosen for: U.S. military vehicles, Southwest Airlines, FedEx, NHRA, Hollywood stunt drivers, snow rescue vehicles, more police cars and fire trucks, and the presidential limo. And everything Goodyear's learned making these tires, inspires the ones they make for you. To communicate this message in a simple and engaging way, a font based on the iconic Goodyear logo was developed that allows bold statements to be made over aggressive imagery of various experts putting Goodyear tires to the test around the world
Other credits

Agency: GSD&M Idea City

Launch Date: February 2011

Spot Title: Experts, Proving Grounds, Action Hero, Weather Reporter

Chief Creative Officer: Mike Wilson

Group Creative Directors: Luke Sullivan, John Trahar, Rich Tlapek, Tom Gilmore

Creative Director/Art Director: Wes Whitener, Jay Russell

Creative Director/Writer: Zach Rener, Mitch Bennett

Art Director: Matthew Barker (Proving Grounds + print)

Writer: Colin Gray (Proving Grounds + print)

Executive Producer: Shannon Worley

Producer: Laura Carter

Art Buyer: Kelly Hopkins

Account Service: Maureen Barry, Nicole Locke, Allison Steinberg, Megan Robershotte, Ashley Silversmith

Strategy & Insights: Ellen Kolsto

Photographer: Boyd Jaynes

Photography Producer: Ricardo Capdepont

Production company: Logan

Director : Alexei Tylevich

Executive Producer: Matthew Marquis

Cinematographer: Barry Peterson

Line Producer: Michael Angelos

Post-Production company: Logan

Creative Director: Alexei Tylevich

Producers: Pierre Nobile, Scott Siegal

Production Coordinators: Matt Olson, John Roland Tuason

Art Director : Kevin Stein

Editors : Adam Bluming, Volkert Besseling, Chris Hall

Designers : Corey Holmes, James Wang, Jeff Han, Eugene Gauran

Animators: Marco Campobasso, Dan Everson, Julien Brami

Previz Animators: Bill Rogers, James Grow, Johnny Lum, Sei Sato

3D Modeler: Aamir Karim

Lighting / Texture Artists: David Lo, John Diaz

Rotoscoper: Nathan Schoemer

Flame Artists: Jan Cilliers, Michael Angelo, Brandon Sanders

Colorist: Beau Leon @ New Hat

Audio: Eleven Sound

Sound Design: Mophonics

Experts Music: Singing Serpent

Proving Grounds Music: Turbo Fruits "Want Some Mo"

Action Hero Music: Singing Serpent

Weather Reporter Music: Sea Dragon "Take a Chance"

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