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MOEN: Washing Dishes
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The campaign from The Martin Agency, Richmond focuses on Moen’s trusted performance, coupled with artful products. The work encourages consumers to consider the everyday nature of their faucets – more specifically, the number of times each day you use your faucets for routine tasks.
The spots were directed by director/graphic designer Geoff McFetridge, who created a reflective world using the surfaces of the faucet, literally making it the hero of the spots. He truly designed every aspect of the spots. From the beautiful dresses and the art in the “Brushing Teeth” spot to the graphic dish-print wallpaper and even the googly eyed cups in the “Washing Dishes” spot. For the print campaign, British photographer Dan Tobin Smith designed installations out of dishes, alarm clocks and other everyday objects to resemble the natural flow of water.
Agency Junior Producer: Kate Wallace Related
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The Martin Agency, Richmond 
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Moen: not on your faucet.
The Martin Agency, Richmond |
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