Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Top 6: February 23rd 2011

Snickers: You're Not You When You're Hungry

Top 6: February 23rd 2011
To extend the Snickers "You're not you when you're hungry" campaign into the digital realm, BBDO New York has created an interactive experience that allows viewers to witness Richard Lewis' whininess first-hand with a YouTube page takeover. Lewis - who appeared in a Super Bowl spot along with Roseanne Barr - becomes 'you when you're hungry', and leads the user through a first person POV of YouTube videos, offering his hungry and whiny commentary.
Credits Other credits

Senior Digital Producer: Marc Minor

Interactive Production Company: Sapient

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news