Wrangler: Worn Across America

Wrangler is racing through America with its new spring/summer 2011 collection: Worn Across America. Imagine that you're only wearing one pair of jeans on your roadtrip through the United States; for men: the anti fit Ben; and for women: the low-slim Molly. They start their journey like the dry and rinse look Indigo. After a couple of months they feel like Just Worn. As the journey unfolds, the mustaches, patches started to fade and signs of use are starting to appear. Eventually, the jeans are rather destroyed. Wrangler, via Stink Digital London, has recreated the lifespan of the jeans in 4 phases, each one more worn than another.