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Top 6: March 9th 2011
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Volkswagen Fox: Twitter Zoom

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Top 6: March 9th 2011
Volkswagen decided to sponsor the Planeta Terra Festival (big music fest in São Paulo) as it was a great opportunity to bring their trendy car, the Fox, closer to city's youth. Then came challenge for AlmapBBDO, Sao Paulo : spread the Fox message beyond the event walls, reaching every youngster in São Paulo. First, we spread a series of tickets in different places within' São Paulo. Then, we launched an online platform where visitors could see the Google Maps of the entire city. The mechanic was simple: the more tweets #foxatplanetaterra, the closer the zoom on the map. The first one to get to the ticket, won it. This went on for four days straight. The tweet #foxatplanetaterra became a TrendTopic in São Paulo in less than 2 hours, where it remained for the entire length of the competition.
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