Print ad: Renault: Megane R.S. 250

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Droga5’s first campaign for Renault launches this Saturday, announcing the car manufacturer’s win of the coveted Top Gear Car of the Year Award.

The Megane R.S. 250 Cup Trophee won 2010 Car of the Year as well as Best Performance Car under $60,000.

The campaign, which comprises print, outdoor and online, reveals the impressive looking, high performance car against a backdrop of mirrors – with the line ‘Stunning from every angle’.

“It’s a great way to start the year, and a great start to our relationship with Droga5”, said Chris Brown, general manager of marketing for Renault.

“The R.S.250 really exemplifies Renault’s F1 heritage. It’s an unbelievably sexy car and Droga5 has brought the absolute best out of it. It’s even more impressive in the flesh”, continued Brown.

The campaign is of course just the first to come from Droga5 for Renault.

“Winning Car of the Year is an amazing accomplishment, and it’s great that our very first campaign for Renault is built around such genuinely exciting news for the brand. We’ve got a huge year ahead”, added Marianne Bess, D5 Managing Director.