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Top 6: March 9th 2011
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Beretta: pullover

Top 6: March 9th 2011
Beretta is a heating system supplier that doesn't have anything different to communicate, apart of the general benefit of "warming your house". Therefore, Publicis, Bucharest decided to use an impactful visual metaphor to promote the brand. This is how your house feels like with Beretta - like wearing a comfy, warm, pullover or waistcoat.
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