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TUNISIANA: story of a life
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From 2008 to 2010, Tunisiana via JWT, Tunis launched several campaigns ‘to liberate individualism’ within a Tunisian society with overwhelming social norms. Campaigns were based on the invitation to live life to the fullest, to go the extra mile; the role of the brand was to empower people more and more every day.The 14th of January 2011, ex-president Ben Ali flew away from the country, leaving people between the joy of being liberated, and the fear of an uncertain future because of the insecurity people felt the following days. Our challenge in term of communication was to communicate on the event without appearing opportunistic.
The solution: making people feel optimistic about their future and the potential it holds.
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