PING Golf: Bubba

The campaign promotes the golf club manufacturer's latest offerings--everything from the K15 driver to Scottsdale putters. Each TV spot captures the swing portrait of a different pro golfer who uses PING equipment. Featured pros include Bubba Watson, the longest driver on the PGA Tour, and Lee Westwood, recently the #1 golfer in the world.

We relied on super slow-motion footage (using a Phantom camera), atypical camera angles and ethereal music to create spots that golfers couldn't help but watch. The trick was making it feel like a campaign while still bringing out the individual personalities of each pro.