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FedEx: Food Truck 3

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FedEx Delivered Free International Fare to SXSWi Attendees

To help demonstrate the international shipping capabilities of FedEx, a food truck covertly disguised as a FedEx delivery truck was driven into Austin for the SXSWi Conference. Once there and the secret door opened, a different international meal was delivered (for free) each day in packaging specially designed to mimic FedEx boxes. Napkins and cups also touted FedEx offerings like Print & Go—the new service enabling you to print from your smartphone or USB flash drive—as well as their ability to deliver to 220 countries and territories each and every day. Throughout the conference, thousands of meals were delivered, each still piping hot.
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Interactive Copywriter: Ben Butler

Interactive Copywriter: Rick Williams

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