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Magazine Luiza: The Crossword Ad


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Since retirees are the main audience for crossword puzzles in Brazil, Ogilvy & Mather, Sao Paulo bought a little square in one of the country’s most popular crossword magazines, to promote the new benefit.
Credits Other credits

Account: Daniela Paris

Media Director: Luis Monteleone (Toco)

Motion: Rubens Angelo

Sound: Bamba Music

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