voyages-sncf.com: "The Escape Service"

After creating the "Welcome Service" DDB Paris creates a new service for the french railway's booking site - Voyages-sncf.com."The Escape Service" let people escape to any destination they wanted to by the simple push of a magical red button.Together with french collective Pleix, we designed three celebrations that emerged out of a 3x3 meter black box that unfolded like a huge jack in the box.At the end of the youtube video, people could themselves push the button and experience a first-person view of the "Escape Service". (http://machine-a-voyager.voyages-sncf.com/)