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Carl's Jr./Hardee's: "Miss Turkey"


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Turkey Burgers tend to be a poor substitute when someone is craving a real burger. And because Carl’s Jr./Hardee’s are all about burgers, they’re not going to put one on the menu until it’s absolutely right. And now it is. A delicious Charbroiled Turkey Burger developed with Men’s Heath “Eat this, not that” to be under 500 calories. And what better way to sell the new Turkey Burger than with an unforgettable and sexy, international beauty pageant queen—the eponymous Miss Turkey.Spot from David&Goliath, Los Angeles

In this commercial, Miss Turkey suddenly appears at an everyday pool where she struts her and the new Turkey Burger’s stuff. But she’s got a few more tricks up her sleeve to help you remember the New Turkey Burger. That’s right, as she disrobes out of her evening gown she’s wearing not just any bikini but a bikini designed with little tiny pictures of the new Charbroiled Turkey Burger on it. A reveal, which leaves the rest of the pool frozen in slack-jawed awe.

And that’s just the way it is.
Credits Other credits

Production Company: Person Films

Director: Michael Haussman

Executive Producer: Michael McQuhae

Director of Photography: Ben Seresin

Producer: Ron Mohrhoff

Production Designers: Jeremy Argue



Editorial: Union Editorial

Editor: Marco Perez

Executive Producer: Megan Dahlman



VFX, Finishing & Color Correction: Brickyard

Lead VFX Artist & Colorist: Beau Leon @ New Hat

VFX Supervisor: George Fitz

Producer: Diana Gomez



Music: Beacon Street Studios

Composers: Andrew Feltenstein

Senior Producer: Adrea Lavezzoli

Sound Design: Chris Winston

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