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help i can't sleep: Mountain


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Help Remedies, the makers of a collection of simple solutions for simple health troubles, has launched its first marketing campaign for “help I can’t sleep,” an uncoated and uncolored sleep aid that contains no pain medicine, via San Francisco-based agencytwofifteen.

Rather than talk about insomnia or the frustration of being unable to sleep, agencytwofifteen moved the conversation a step beyond, to explore dreams – the funny and sometimes strange things that come to the surface once a person falls asleep.

Working with production companies Tool of North America and Lifelong Friendship Society, agencytwofifteen developed nine different dream recommendation films that feature an array of funny and sometimes outlandish dream scenarios – anything from human sized puppies lamenting their lack of extra-marital affairs to a milkmaid who lives in a picture that hangs in a dermatologist’s waiting room – which vary in length from 30 seconds to 2 minutes.
Credits Other credits

Please see this list for the full creds. Tool and Lifelong Friendship Society each produced some of the films and we want to be sure that everyone is credited properly.





Campaign: HELP Sleep Aid

Client: HELP Remedies Inc.

Agency: agencytwofifteen

Executive Creative Directors: Scott Duchon, John Patroulis

Creative Directors: Paul Caiozzo, Nathan Frank

Art Directors: Paul Caiozzo, Nathan Frank

Copywriters: Paul Caiozzo, Nathan Frank

Director of Integrated Production: Tom Wright

Agency Producers: Mandie Bowe, Joyce Chen

Account Supervisor: Melissa Hill



Production Company: Tool of North America (Balding, Friends, Picture, Udder)

Director: Geordie Stephens

DP: Rogier Stoffers

Executive Producers: Matt Bonin, Brian Latt, Dustin Callif

Head of Production: Amy DeLossa

Line Producer: Mark Fetterman

Production Designer: Peter Benson

Production Supervisor: Tim Ford



Production Company: Lifelong Friendship Society (Puppy, Chew Toy, Mountain, Salmonella, Chef)

Director: Jason Jones

DP: Sean Kirby

Executive Producer: Dan Sormani

Line Producer: Kim Koby

Production Manager: Nicole Karczewski

1st AD: Kit Bland

1st AC: Doug Kofsky

2nd AC: Che Broadnax

Art Designer: Adam Sober

Art Director: Kelly McGehee

Mountain Scenic: Travis Moonshine

Art PA: Matt Herschel

Gaffer: Adam Lukens

Best Boy Electric: Mike Farino

Swing: Paul Dickover

Key Grip: Matt Tomko

Costume Designer: Robin Fitzgerald

HMU: Bridget Ritzinger

HMU Asst: Brandi Fulton

SPFXMU Artist: Brian Spears

SPFXMU Asst: Rob

SPFXMU Asst: Pete

Production PA: Luke Sherman

Production Asst: Mike Miles

Set PA: Juan de Lindo

Set PA: Oliver Brooks





Editorial: Arcade Edit

Editor: Christjan Jordan (Balding, Friends, Picture, Udder, Mountain, Puppy, Chew Toy)

Editor: Will Hasell (Chef, Salmonella)

Assistant Editor: Louise Crane

Producer: Ali Reed

Executive Producer: Deanne Mehling



VFX/Post: Lifelong Friendship Society

Creative Director: Jason Jones

Animators & Compositors: Sid Seed, Dan Short, Jay Kim, Danny Kamhaji

Post Producer: Bridgette Spalding

Executive Producer: Dan Sormani



Music: Original Music by Human

Mix: Matt Zipkin, One Union Recording Studios



Digital Production Company: We Are Licious (mobile dream app & site developer)

Interactive Creative Director: Magnus Oliv

Production Management: Ray Barnes

Development: Edvin Besic (Dream Recorder Mobile Application)

Development: Michel Chatten (helpineedhelp.com/dream)

Animation: Molly Wengert

Executive Creative Directors: Scott Duchon, John Patroulis

Creative Director: Paul Caiozzo

Art Director: Phillip Fivel Nessen

Copywriters: Nathan Frank, Paul Caiozzo

Illustrator: Phillip Fivel Nessen

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