TV ad: Foot Locker Converse: Cataphiles

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SapientNitro, London's new integrated campaign for Foot Locker's exclusive Converse footwear - the retro styled Padded Collar Loopback. The two-week long campaign launched in Europe on April 3 with a 30-second television spot showcasing Europe’s underbelly or "Cataphiles", and includes engagement on Foot Locker's Facebook page, an out-of-home element in Germany and in-store activity across Europe.

Category Other
Client SapientNitro
Agency Foot Locker
Production Bare Films, London
Country United Kingdom
Uploaded 5 April, 2011

Credits

Director
Joseph Bullman
Creative Director
Justin Barnes
Creative Director
Ben Callis
Creative
Nick Marshall
Creative
Mickaël Charbonnel
Art Director
Marcos Quinn
Account Director
Tempe Hughes
Photographer
Alexander Basile
Designer
Fanny Dolhain

Other credits

Client Services Director: James Graham

Project Manager: Dan Eagles

Head of Design: Adam Brewster

TV Producer: Lois Mould

Developer: Ben Dunkley / Liang Lin

Artworker: Stephen Vaughan

Foot Locker Converse: Cataphiles

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Foot Locker Converse: Cataphiles

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