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Outdoor
Gatorade: Ball Exhibition
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The world cup frenzy made everyone think of the greatest sports tournament whenever they saw a soccer ball. Sancho BBDO Bogota went to the streets and capitalized on this soccer icon in an entertaining fashion.Thousands of people enjoyed themselves in their daily journey and associated the brand to the world cup. We got to make Gatorade look as the official world cup sports drink. It wasn't.
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