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Top 6: April 13th 2011
Outdoor
Tjareborg: Instant City HolidayTop 6: April 13th 2011
In our first Tjäreborg campaing 358, Helsinki took a family to Thailand with three-hours notice. Now we expanded the Instant holiday concept and recruited volunteers for the follow-up campaign in Facebook. We got over 3,000 applications and chose to surprise a couple in Helsinki: Hanna at her roller-derby training and Valtteri at the end of his work shift. We followed the making of the campaign daily in Facebook. Finally our couple starred in a mini-reality show on TV, here are the three films.Tjareborg is part of the Thomas Cook Group. Tjareborg is Finland's third biggest travel organizer.
Strategist: Milla Kokko |
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