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Top 6: April 20th 2011
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DrugFree.org: Save

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Top 6: April 20th 2011
The Partnership at Drugfree.org, Publicis NY and Tool Director Sean Ehringer use humor to approach the difficult and potentially awkward dynamic between teenage drug users and their concerned parents, and send them to a source for better advice.

Typical Conversation dispenses with a script to show how futile and predictable I-know-you're-doing-drugs conversations can be. When a daughter returns home, she finds her mother waiting for her in the foyer. "Awkward confrontational accusation," the mother bellows, holding up a drug-stocked plastic bag. "Automatic denial," shrieks the daughter. They trade verbal blows: mother - "Skeptical response"; daughter - "Phony excuse you'll see right through"; mother - "Angry, irrational statement I'll regret later"; daughter - "Fake emotional whimper." "Desperate, confused empty threat," the mother screams finally, as her daughter storms away.
Other credits

CCO: Rob Feakins

ECD: Simeon Roane

CD: James Rothwell (Under the Bed)

ACD(s): Larissa Kirschner (Under the Bed, Typical Conversation), Jason Gorman (Save, Typical Conversation), Jeremy Filgate (Save, Typical Conversation)

Account Supervisor: Sara Tavrow

Senior Producer: Lauren Schneidmuller



Prod Co.: Tool of North America

Director: Sean Ehringer

DP: Marten Tedin

EP: Brian Latt

EP Digital: Dustin Callif

Producer: Jeff Tanner

Prod. Sup.: Kevin Clark

Prod. Designer: Janet Nelson



Editorial: MacKenzie Cutler

Editor: Dave Koza

Producer: Melisa Miller

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