1202 Crisis center: Don't Erase what happened

McCann Erickson Tel Aviv increase sexual assault awareness in Israel and help empower victims to speak out.1 in 3 Israeli women are sexually assaulted. only 10% come forward. The rest try to "erase" what happened. An email was spread with a Word doc attached. The MS Word "track changes" function was enabled, and Details were given in the email of what viewers might find in the attachment - a young girl's letter to her sister, mildly recounting her attack. the Track changes function revealed deletions from the story, painting a more complete, graphic picture. The idea of "erasing" started hundreds of conversation and incited outrage.Awareness spiked and some People broke their silence.