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Dreams: Goodnight


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RKCR/Y&R unveils its first work for Dreams, Britain’s biggest bed and bedroom furniture retailer. The campaign brings to life Dreams’ mission to help everyone in the UK get a great night’s sleep. It marks a significant shift in creative approach for the retailer away from its previous price-led campaigns and is the first of its kind for Dreams. The campaign is accompanied by an enchanting cover version of the song ‘Hushabye Mountain’ by the jazz singer Stacey Kent.
Credits Other credits

Client: Mike Butler, Marketing Director

Business Director: Sally Neilson

Agency

Post prod Producer: Semley Wilkinson at The Mill

Post-production: Jay - visual effects artist - The Mill

Audio post-production: Zoo Studios - audio post house

Chris Turner - sound engineer - Zoo Studios

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