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Sony Bravia: Heart Specialist

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One spot with four different endings (two for men, two for women).
A special component of the campaign allows TiVo and DVR users to actually choose which ending they want to watch.
Credits Other credits

Management Supervisor / Bill Ward

Account Executive / Chris Turney

Interactive Art Director / Scott Williford

Interactive Production Company / Razorfish

Media Planning & Buying / Universal McCann / Kristen Milligan

Editorial Company / Beast

Editor / Paul Norling

Music, SFX: / Elias, L.A.

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