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Top 6: April 20th 2011

Abramet: Tree

Top 6: April 20th 2011
Abramet is the Brazilian Association for Road Safety. To raise awareness among drivers about the dangers of driving above the speed limit, these Z+Comunicacao, Sao Paulo ads show oversized speed limit signs, alongside roads. The objects nearby, such as large birds, trees and light posts are dwarfed by the size of the road signs. Tagline: More attention, less accidents.
Credits Other credits

Client: Mauro Augusto Ribeiro and Alex Camargos

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