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Volkswagen: Globe
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For Earth Day (April 22), Volkswagen Canada via Red Urban, Toronto wants people to know that a little air in their tires can make a big impact on the environment.
"Globe", a 30-second television ad featuring a slowly inflating globe, culminates with the message that “By checking our tire pressure regularly, we could save 24 million litres of gasoline a day.”The ad is just one part of the Volkswagen’s Worldwide “Think Blue” program, which is based on the notion that environmental protection and automotive progress should go hand-in-hand.Globe” is a Canadian effort, developed by Red Urban, one of Volkswagen Canada’s advertising agencies.“Volkswagen is just as committed to the environment as it is to their customers’ driving experience,” says Christina Yu, Executive Creative Director of Red Urban Canada. “Besides being important to the performance of their vehicle, motorists should know that maintaining correct tire pressure will make a huge dent in fuel consumption and greenhouse gas emissions.”
Integrated Producers: David Isaac, Andrea Hull Related
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