Hell Pizza: Hell Cross Bun

Barnes, Catmur & Friends worked with Hell Pizza on their latest Easter promotion. The agency came up with the idea of Hell Cross Buns as an antidote to the more traditional Easter Hot Cross Buns. The buns, featuring an inverted pentagram are selling like hot buns at all of Hell’s 66 stores. The promotion was supported by billboards, flyers and online. Big ups to Robert's mum who baked the first one to help sell the idea.