TV ad: Toronto Crime Stoppers: Anonymous

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The biggest barrier for Crime Stoppers in getting good tips is the fear that people will be revealed as “whistleblowers.” The challenge for DDB, Toronto was to show that criminals are the only ones exposed when you give Crime Stoppers a tip.This dark and poignant film literally turns the tables on criminals. Tactically seeded where Torontonians visit online, it’s aim is to educate and inform people that a good tip maintains your anonymity while leaving the bad guys vulnerable and exposed.