Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...

Illinois Lottery: Donkey

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Audio
The Illinois Lottery is kicking off a multi-faceted marketing campaign to promote its new Cash for Life instant tickets, illustrating the lengths winners may go to so that they stay alive and keep getting cash. Energy BBDO & Proximity Chicago created the integrated campaign, with support from Proximity Chicago.

The Cash for Life suite of games includes three ticketlevels: a winning one dollar ticket earns $500 weekly, a two dollar ticket earns $1,000 weekly, and a five dollar ticket earns $2,500 weekly, for the life of the winner. As the tagline states, "The longer you live, the more you get," and that means taking extra precautions to maximize winnings.
Credits Other credits

Account Supervisor: Melissa Slonski

Director of Photography: Barry Parrell

Editing House: The Whitehouse

Editorâs Assistant: Lars Makie

Transfer: Filmworkers Club (Michael Mazur)

Music Company: Spank Music

Music Director's Name: Gary Sound

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news