TV ad: O2: Thinking of you Live

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Pd3, the experience led creative agency, has teamed up with O2 to launch a 60" TV spot featuring music star Tinie Tempah in a daring campaign designed to give one O2 customer the surprise of their life.

The activity is the first known example of a 'flash exit' – the reverse of a flash mob – designed to spontaneously empty busy public spaces in seconds. The flash exit was created as part of O2's Thinking of You campaign, aimed at showing customers how valued they are by O2.

Created by Pd3, the flash exit was screened in a special 60 second ad in two spots on Saturday 23rd April during ITV1's hit show, Britain’s Got Talent, and Channel 4's popular game show, Million Pound Drop Live. A four minute behind the scenes documentary revealing how the 'flash exit' was created is also available to view online at www.thinkingofkatie.co.uk

In the meticulously planned performance, Katie Hobbs, 23 from Southampton, was picked from thousands of hopefuls who applied via Facebook to participate in what was billed as 'a live video performance'. What began as an intimate gig for 400 fans was transformed in a matter of seconds into the most exclusive concert the pop superstar has ever played.02