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E-Graphics: Street Art

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E-GRAPHICS wanted a cost-effective campaign to show their capabilities as a leading global marketing and print production company.So TBWAHunt Lascaris Johannesburg came up with a simple & cost-effective solution. We printed die-cut, low tack decals that resembled a turned-up corner of a page. When applied to a surface, it created the illusion that the surface had been printed by E-GRAPHICS. The turned-up corner decal carried the bold message ‘We can print this’ along with the E-GRAPHICS logo and web address. Sizes ranged from a 750mm high decal to a 3.5m one on the face of the E-GRAPHICS building in Johannesburg. We basically ‘owned’ every surface we applied our decal to.

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