Drench: Smart Hydration People Caravan

Brand new advert from CHI, London for drench. The campaign centres around 'The Smart Hydration People', a group of scientists, dedicated to finding innovative and hilarious ways to keep the nation hydrated. Their experiments are documented on camera in the ads, featuring narration by the distinctive dead-pan drawl of 'Keith' from The Office (Ewen Macintosh). For more information visit drench on Facebook.