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Interactive
K11 Art Mall: K11 Gaudi Golden Christmas
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Inspired by Antonio Gaudi,OgilvyOne, Hong Kong created the World’s first AR Christmas display, seamlessly blending facebook, user generated content, mobile AR and offline locations – it was also the first campaign to let users create and interact with their own AR objects.
The campaign created a real talking point that made K11 a unique, must-visit shopping destination. Thousands of K11’s facebook fans took part, which was reflected in a marked rise in attendance over the event period.
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