TV ad: NAB: Unpopular

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NAB has launched the next phase of its 'Break up' marketing strategy with a TV campaign. Created by Clemenger BBDO Melbourne, the first television commercial called 'Unpopular' will be followed by further TV, radio, digital, large format outdoor, experiential activity, social media and PR over the coming weeks.

The second phase carries the theme of 'We're not very popular with the other banks anymore. We must be doing something right'.

Launched on Sunday night, it shows the consequences from the 'Break up'. Predictably the 'Break up' hasn't won NAB any friends within the industry. It has put the spotlight on ANZ, CommBank, and Westpac and not surprisingly, they haven't taken kindly to it. The television commercial takes a wry look at how the other banks have reacted to 'Break up'.

Category Finance & insurance
Client National Australia Bank
Agency Clemenger BBDO
Production Revolver
Country Australia
Uploaded 9 May, 2011

Credits

Director
Steve Rogers
Executive Creative Director
Ant Keogh
Creative
Ant Keogh
Creative
Julian Schreiber
Creative
Tom Martin
Creative
Darren Pitt
Creative
Rohan Lancaster
Agency Executive Producer
Sonia Von Bibra

Other credits

Tim McColl Jones - Business Director

Simon Lamplough - Group Communications Director

Kelly Richardson - Senior Account Director

Jessica Hughes - Account Manager

CLIENT CREDITS:

Andrew Hagger – Group Executive

Sandra de Castro - EGM Strategy & Marketing

Kevin Ramsdale - GM Brand & Sponsorships

Fiona Le Brocq - Head of Brand Management

Jade Lindrea-Jones - Senior Brand Manager

Laura Wilson - Senior Brand Manager

Sarah Coghlan - Brand Manager

PRODUCTION CREDITS:

Michael Ritchie – Executive Producer

DOP/Cinematographer RUSSELL BOYD

Editor ALEXANDRE DE FRANCHESCHI, GUILLOUTINE

Flame Artist JUSTIN BROMLEY, FIN DESIGN & EFFECTS

Music Composer/Arranger CORNEL WIESISKI ELECTRIC DREAMS

Music Track & Artist AIN'T MISBEHAVIN - NAT KING COLE

Music Production Company ELECTRIC DREAMS - MASTERING

Post Production Company FIN DESIGN & EFFECTS - ONLINE, GUILLOTINE -

OFFLINE EDITS

Executive Producer MICHAEL RITCHIE

Producer - PIP SMART

Sound Designer/Engineer PAUL LECOUTER & STEVO WILLIAMS FLAGSTAFF

Sound House FLAGSTAFF

NAB: Unpopular

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NAB: Unpopular

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