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TV

HBO Go: "Elevator"


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This week, BBDO New York helped launch a comprehensive campaign for HBO GO—HBO’s new online video destination that gives HBO subscribers unlimited access to HBO premium content. HBO Go allows users of the iPad, iPhone and numerous other broadband-connected platforms to instantly watch every episode of every season of the best shows from HBO, plus hundreds of Hollywood hit movies -- any time and from any U.S. location.

To help promote this service, we’ve created a series of TV spots that celebrate the uniqueness of HBO programming. The spots focus on how sometimes life can be boring, annoying, repetitive, and altogether just not very awesome. But HBO is none of that. With HBO GO, you can escape the story you’re in and spend some time with a much better one.
Credits Other credits

Director of Photography: Jo Willems

Edit House: Cut + Run

Editor: Steve Gandolfi/ Joel Miller, Isaac Chen/Georgia

Dodson (Asst. Editors).



Composer/Lyricist: Greg Chun

Music House: Stimmung



Post Production (VFX): Framestore

Post Production (SFX): Sound Lounge; Tommy Jucarone (Final Mix)

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