smart: Campaign Screensaver - Transit

To promote the new engine MHD, which automatically shuts off when the car is idle, saving fuel and protecting the environment, we created a movie that uses a computer’s screensaver as an analogy. The film begins with the car moving through a street. When it comes to a stop in front a lighthouse, the film cuts to the screensaver. At that moment, the voice over introduces the new feature. And then, we go back to the previous scene and the car’s engine starts.